THE POTENTIAL OF EVOLVING CHANNELS TO MARKET SESSION 2

24 October 2024

AIConsumer DutyDigital platformMarket TrendsMeeting of MindsMortgageOpen Banking

Expert and facilitator: Tony Crane, Crane Consulting

Headlines:

  1. Balancing relationship-driven advice with evolving fee structures
  2. Leveraging technology like AI and open banking to innovate
  3. Specialist lenders gaining traction amid market complexity
  4. Adapting to changing demographics and global mobility
  5. Exploring new marketing channels and engaging younger audiences

Discussion Points:

Fee structures and complexity
Delegates debated how brokers should structure fees, including:

  • Complexity-Based Fees: Advocating higher charges for intricate cases.
  • Menu-Based Transparency: Proposing clear, itemised fee structures for better client understanding.
  • Regulatory Influence: Addressing how Consumer Duty regulations might shape these models.

Evolving channels to market
The conversation highlighted opportunities and risks in exploring new customer acquisition strategies.

Technology’s role: AI and open banking as tools for personalisation and improved targeting.

Human vs. machine: Concerns about AI undermining the relational aspect of mortgage advising.

Growth of specialist lenders
Specialist lenders and building societies were recognised for their growing market share.

Drivers of Growth: Increasingly complex financial scenarios demand tailored solutions.

Market Dynamics: How mainstream lenders can adapt to maintain competitiveness.

Changing demographics and global mobility
The group explored the implications of a globally mobile workforce.

Emerging Channels: Opportunities to create specialised services for non-UK residents.

Collaboration Needs: Brokers may need to liaise with international lenders to meet this demand.

New Channels and Influencers
Delegates examined innovative methods to engage younger demographics.

Digital Platforms: Channels like YouTube and influencers are gaining traction among younger clients.

Regulatory Concerns: The risks and compliance challenges associated with these

Key Takeaways:

  • Consider adopting a transparent, menu-based fee model aligned with case complexity. Ensure compliance with Consumer Duty regulations when revising fee structures
  • Explore how AI and open banking can enhance targeting and personalisation. Balance technological innovation with the need for human-centred advisory services
  • Monitor the rise of specialist lenders and identify strategies to remain competitive
  • Investigate potential opportunities in serving globally mobile professionals through non-UK resident channels
  • Evaluate the potential of platforms like YouTube and influencer partnerships to engage younger demographics while addressing regulatory challenges
  • Develop strategies to quickly respond to changing consumer needs, market conditions, and regulatory landscapes to secure long-term success

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