Mindful Markets - Have Better Conversations with Anxious Clients

Financial Advisory

10 October 2024

Business ModelEmerging MarketsFinancial AdvisoryfundTechnologyWinning AdvisersYour clients

Expert: Nathan McKerlie, Strategic Partnership Manager, Albemarle Street Partners Facilitator: Sam Shaw, journalist and consultant

Headlines:

  1. The impact of anxiety on decision-making, techniques to manage client fears, and ways to foster rational, long-term investment behaviour through clear communication, trust-building, and practical tools
  2. The objectives of ASP as a discretionary fund manager working closely with financial advisers, such as differentiating risk aversion from anxiety and equipping advisers with communication strategies to reduce impulsive, anxiety-driven actions that may hinder retirement outcomes.

Discussion points:

Challenges to productivity in advisory firms
The meeting addressed common barriers to productivity in financial advisory firms, such as regulatory demands, fragmented processes, unreliable data, and insufficient technology integration. Participants shared experiences with these challenges and discussed potential productivity enablers like organic growth, professional referrals, and leveraging technology.

Growth through evolution of business roles
As advisory firms grow, owners often juggle multiple roles, which limits time for client-facing work and hinders growth. The discussion underscored the need for investment in resources and strategic support to overcome these "growth ceilings" and enable businesses to scale effectively.

Partnerships and consolidation as growth drivers
Strategic partnerships and consolidations were highlighted as ways to access essential resources, processes, and guidance. Aligning with larger firms or partners could enable advisory firms to leverage centralised investment solutions, streamline operations, and accelerate growth while enhancing their valuation.

Defining a business model and client proposition
To drive productivity and profitability, a clear business model, well-defined client propositions, efficient processes, and scalable solutions are critical. Participants discussed how advisory firms could refine their models and use technology to better serve diverse client segments, from new accumulators to high-net-worth individuals.

Key takeaways:

  • Review and refine the business model, client propositions, and operational processes to enhance efficiency
  • Assess and improve the firm’s technology infrastructure to streamline operations and boost productivity
  • Develop referral networks and professional relationships to facilitate organic growth
  • Explore options for partnerships or mergers to access broader resources and accelerate growth
  • Create a growth roadmap addressing challenges like time limitations, resource allocation, and scalability
  • Consider centralised investment solutions and outsourcing to streamline operations and focus on client-centric activities.

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