Expert: Mark Trousdale, InvestCloud. Facilitator: Paul Miles, Silverback Consulting
Headlines
Ways in which a lack of data, functional or experimental integration can harm a business
- Poor CRM
- Poor integrations
- Poor data input
- Poor data structure
- Looking to make tech better
- Too much data
- Client portal
Key Challenges
- There are major issues with the quality of data
- Integrations with other technology are poor
- Client communications - multiple ways to enter client data leading to poor client experiences, no client portal, digital proposition not on brand, etc
- Incomplete client planning leading to outputs that are incorrect and difficult for clients to understand
- Inability to easily search for financial products to fulfil client plans
Conclusions/Solutions
There is a desperate need to clean and maintain data to enhance client experiences
- With so much tech available, integrations must work to make businesses more efficient
- When using data, think about what the client wants and make sure the client experience is based on that
- Ensure data is available on mobile devices.