MOM Bank and Brand Distribution of Retail Financial Services 2022

Speakers

• 

  Baffour Badu

  Enterprise Account Director, Marketing Solutions, LinkedIn

  Digital media professional with 20 years experience. I specialise in helping FinServ brands make meaningful connections with their customers and solve for business challenges through the use of data driven marketing solutions. Currently at LinkedIn focusing on the banking vertical, I have previously held roles leading teams at Oracle, Yahoo, Verizon and Sky.

• 

  Rebecca Lury

  Partner, Pagefield

  Rebecca is a Partner at Pagefield, with over a decade of agency experience providing strategy, policy, public affairs, and corporate communications support for clients in sectors including financial services, property, charities, FMCG, defence and transport. Rebecca has experience of working in independent and global corporate communications and public affairs companies, and also spent three years working in-house at Vocalink, a Mastercard company. At Pagefield she oversees client accounts and advises CEOs and senior internal stakeholders on approaches to communications and public affairs challenges, providing senior counsel, strategic insight and developing comprehensive communications and public affairs engagement programmes. She leads on accounts including Camelot, BRE, the Fundraising Regulator, 2Excel and Leidos. Rebecca is actively involved with the Labour Party, having stood as a candidate at the 2017 and 2019 General Elections, and she was a Labour Councillor in Southwark from 2012-2022.

• 

  Ben Lyttleton

  British football journalist and author

  Ben Lyttleton is a football journalist and author who understands that we can learn the most important aspects of work and life from the world’s most popular sport. In his book Edge: Leadership Secrets of Football’s Top Thinkers, he interviewed some of football’s top coaches, including Thomas Tuchel, Didier Deschamps and Emma Hayes, to learn how they identify, develop and retain talent, focusing on resilience, empathy, and creativity. Ben has worked with leading football and NBA teams and their coaches to help them develop elite performance. His first book Twelve Yards: The Art and Psychology of the Perfect Penalty examined how elite athletes understand and manage their anxiety to perform at their best under pressure - making good decisions and executing tasks while keeping your composure can be trained! He has advised Premier League and national teams on their penalty strategy. Ben has developed a comprehensive picture of leadership, teamwork, talent improvement and performing under pressure and he uses football as the perfect lens through which to improve behaviours and results for leaders in any business. He is also the co-author of the best-selling children’s book series Football School, which uses football to open up the school curriculum and inspire a generation of children to develop a love of reading. Ben works with literacy charities, the Premier League and some of its biggest clubs by using football as a powerful educational force for good. Ben’s latest project is as co-owner of the Danish professional football club, Akademisk Boldklub, known as AB, where he is using his lessons from a career in football to gain an edge for his team.